Mobile Medicine: Song of Fire and Ice

How hot is mobile medicine ?

From the data point of view, the mobile medical market reached 3 billion in 2014, an increase of 52% in the same year. It is expected that by 2017, the mobile medical market will exceed 20 billion...

From the point of view of the product, the wearable device with health management function, the doctor's consultation platform, and the professional tools for doctors are all kinds of things, such as springing up.

From a policy point of view, doctors have more practice, the online sales of prescription drugs are opening soon, the catalyst for the mobile medical industry is brewing...

Judging from the incident, the representatives of the Chinese medicine industry in the two associations proposed to buy medicines on the Internet. The robots in the world of melting the world in Disney's hot animation "Super Marines" were given the mobile medical elements, and the Chairman of the Board of Directors Dr. 2 and Lilac Garden CTO Feng Dahui is separated from each other...

These all remind us that the trend of mobile medical care is coming!

In 2013, the number of medical treatments in China reached 6.7 billion, and hundreds of millions of users rushed behind major hospitals, hiding huge commercial value.

For a long time, Internet medical care has been exploring from different angles, and the direction of exploration is centered on three points. These three points are also the three cruxes that made it difficult for one billion ordinary people to see a doctor and see a doctor. The first is the hospital and patient information asymmetry, the second is the asymmetric information of doctors and patients, and the third is the information of pharmaceutical companies and patients. symmetry. Any kind of exploration is a driving force and it is worth trying. Through the breakthrough of these three information asymmetry, the medical resources of the whole country can be effectively utilized, and the ordinary people can truly make their own medical treatment more timely and accurate through an orderly medical treatment process.

Despite the enthusiasm for mobile medical investment, we have to pour a bucket of ice water.

Medical care is a special and rigorous field, and the core of the medical industry is trust. To obtain the trust of users, to solve the needs of users by closed chain, to form strong dependence of users, and to bind the health records of the whole life cycle with mobile medical care, in order to truly realize the value of mobile medical care, said Liao Jieyuan, the chairman of the registered network.

When mentioning how to view the market trend of mobile medical care, Liao Zong said, “In about three years, there will be companies and service platforms to open up the mobile medical business chain, creating the core value of mobile medical care and becoming the leading level of mobile medical. At the same time, the mobile medical segment will become more and more abundant, subdivided into every disease type. Mobile medical companies that are unable to do platforms and portals, focusing on a certain point will also form a large scale."

History has proven that neither the development of the industry nor the rise of the company has never been done overnight. For the medical industry practitioners, the traditional medical institutions' mobileization and the traditionalization of mobile medical institutions are facing challenges. They are shouldering the mission of improving the ecological environment of the medical circle, which requires a lot of efforts, innovation and perseverance.

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