Internet medical business model is still looking at the fog

Despite the huge potential and unlimited business opportunities of Internet medical care , more and more enterprises are rushing to the market. Apple, Google and Samsung have launched their own smart health platforms. Baidu, Ali and Tencent have also entered the domestic well-known online medical care through investment or mergers and acquisitions. platform. "But with the changes in the ability of market participants to grasp and utilize data resources, the competitive landscape is constantly adjusting, and the Internet medical business model is still in the fog." Long Yan, president of the Pharmaceutical E-Commerce Branch of the China Pharmaceutical Materials Association, said.

User popularity is in the training period

Internet technology can help balance the gap in medical resource allocation between regions and improve the efficiency of the use of existing medical resources. When it comes to Internet medical care, it is widely believed that telemedicine , health data collection, wearable devices, and mobile health management all fall within the scope of Internet health management.

Because patients with medical treatment under the line will encounter many medical treatments, difficulties in registration, high cost, and no time to check, they choose to use online medical treatment. In October 2014, the number of users of online medical websites was gradually increasing. “Quickly ask doctors”, “Seeking medical advice”, “39 Health Net”, “Good Doctor Online”, “Clove Garden”, etc. ranked top, respectively It reached 15.398 million, 12.289 million, 11.344 million, 5.186 million, and 10.21 million.

Longyan said: "Online medical efficiency is high, the process is small, and there are many resources." In 2014, users' awareness of online medical use and usage, user popularity is in the training period, and hospital congestion has become the reason for patients to use online medical care. “After investigation, 61% of people have heard of online medical care, and only 27.2% of users have used it.”

App product users are not sticky enough

The App health management application developed on the mobile phone has sprung up, and the market scale is constantly expanding. However, the high output of the app is also continually aborted. “To be unbeaten in the market, it is mobile to improve the user's stickiness to the product. An important factor in the continued development of the Health Management App."

For example, Longyan uses sugar protection technology as an example. The team and China's blood glucose meter brand Sannuo Bio jointly developed a high-precision mobile blood glucose meter and developed the mobile client app “Dnurse Sugar Nurse”. Diabetes patients can accurately measure the blood glucose level in just 10 seconds by dropping 0.6 microliters of blood on the test strip on the mobile phone's blood glucose meter, and automatically record and upload it to the cloud. The user's stickiness of such products is very high.

"Only for users to solve practical problems, they can have a place in the market." Long Yan said.

Wearable devices have no big data analysis

"Now the Internet Health Management Department is at the bottom, data collection, the industry is still in the exploration stage of their own battles." Long Yan said. Unlike smartphones and tablet PCs, wearables can cover different parts of the body and perform different functions based on different paired devices. In 2014, the pioneers of wearable devices met the early market demand of users. With the increase of market awareness, the bracelets have been slowly growing or even regressing. Only by wearing watches and bracelets, they want to continue sales. Growth is more difficult.

“Because of the lack of research, it is still unclear whether the wearable products will affect human health. In any case, wearable devices are closer to our bodies than mobile phones. Since their radiation is currently harmful, it is still inconclusive. The potential health risks of wearable devices are of sufficient concern."

The 2014 Smart Wearables Market White Paper released at the end of last year showed that the wearable rate of wearable devices was as high as 87% within 3 months. The poor user stickiness and difficulty in sticking to it are the biggest bottlenecks in the development of healthy wearable devices. “Because the data collected by different brands of intelligent hardware devices is not uniform and the sample size is insufficient, it is still impossible to analyze the big data in the true sense.” Long Yan said that such various Internet medical business models are still in the fog.