How is the market for the medical beauty industry growing in the Internet era?

In recent years, China's plastic surgery industry has developed rapidly, showing great market potential. The lively double eleven has ended. According to Ali Health, the volume of medical beauty sales has increased by 520% ​​year-on-year. Hyaluronic acid, face-lifting needles, water-light needles, double eyelids, and stovepipe needles have become the top five products with the highest consumption of double eleven.

医疗美容业市场规模庞大 互联网时代如何发展?

Today, with the rapid development of science and technology, people's pursuit of beauty no longer stays in dressing and dressing. Through plastic surgery technology to achieve beautiful transformation, it is gradually accepted by more and more people. At present, the market size of beauty institutions in China has exceeded 450 billion yuan, and the number of employees exceeds 30 million.

According to the Prospective Industry Research Institute's "China Internet + Medical Beauty Industry Development Prospects and Investment Analysis Report", China's plastic surgery industry is growing at an annual rate of 20%, and plastic surgery is growing at a rate of more than 20% per year. In the past 20 years, China's medical beauty industry has developed into a field covering medical plastic surgery, medical beauty, injection beauty and other fields, forming a huge comprehensive industrial chain.

China has become a big country in medical beauty, and the total market for medical beauty accounts for nearly 15% of the world. At present, the scale of China's medical beauty market exceeds 500 billion, with an annual growth rate of nearly 20%. It is expected that it will break through 100 billion yuan by 2019.

医疗美容业市场规模庞大 互联网时代如何发展?

Source: Prospective Industry Research Institute

At present, three factors hinder the overall development of the medical and beauty industry. First, there are a large number of illegal institutions in the domestic market, and the qualification supervision is absent. Second, the pharmaceutical market is chaotic, the pricing difference is large, and the channel management is weak. The third is the difficulty in safeguarding rights afterwards and the lack of a unified industry self-regulatory institution. However, the strong market demand has driven the development of medical and aesthetic compliance, which has made the government strengthen supervision of the medical and beauty industry, which has become an irreversible trend.

From a global perspective, after entering the 21st century, the world medical beauty industry has become the third largest industry after the automotive industry and the aviation industry. More and more listed companies are arranging the medical beauty industry. The reason is that consumers are more and more recognized for plastic surgery, especially for some projects that are fine-tuned by injection. On the other hand, the continuous improvement of residents' consumption power has also made it possible for the development of the medical beauty industry.

Nowadays, in the era of the Internet, with the help of the role of Internet amplifiers, the low-cost and rapid development of the industry is now an important issue for operators. Some experts said that medical beauty has always invested a lot in advertising, and the emergence of the Internet medical beauty model has provided a new channel for traditional medical institutions, and medical beauty O2O may become a key point for industry transformation.

Now medical beauty O2O can be roughly divided into three categories. The first category is based on platforms. These medical beauty APPs gather resources for plastic customers and plastic surgery hospitals. The second category relies on mobile Internet portals to cut the online passenger flow to the medical beauty industry. The third category is professional. The plastics industry website transforms passenger flow through a large customer base.

However, the current "Internet + medical beauty" still faces the three major challenges of industry standards, business order and deep informationization. The breakthrough of these three bottlenecks will usher in the real development of "Internet + medical beauty".

Prospective Industry Research Institute "China Internet + Medical Beauty Industry Development Prospects and Investment Analysis Report" provides an in-depth analysis of the development status, market potential and future development trends of the medical beauty industry. I hope that the introduction of the medical beauty industry through this article can help all business friends, in order to ensure that enterprises understand the current development trend of the medical beauty industry, grasp market opportunities, make correct investment decisions and clarify the direction of enterprise development.

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