Dairy industry is expected to be rewritten

Guang Ben Dairy President Guo Benheng said recently: “In 2012, the company will continue its good development last year. This year, the conservative market sales target is 13 billion yuan, and the growth rate still has to exceed the industry average increase.”

According to its introduction, the support to achieve the 2012 market target is still the company's three pillar industries established in 2009: fresh, room temperature, milk powder. This “troika” has begun to accelerate significantly this year, and has comprehensively promoted the strategic goal of “focusing on the dairy industry, leading the fresh, making room temperature, and breaking through the milk powder” so as to secretly rewrite the “three points of the world” pattern of China's dairy industry.

According to reports, 2012 is the first year of Bright Dairy from "revival" to "takeoff." According to market data, the company's initial performance in January began to rise again and again, and the company’s overall sales performance exceeded its budget by at least 20%.

Guo Benheng said in 2011 that the company has performed outstandingly in five areas: an unprecedented increase in market awareness, familiarity with the star product industry, and a new record high gross margin of products, only Mossarian, Changyou, Jianneng, Youbu, You+. "Five Golden Flower" achieved sales of nearly 2.8 billion yuan, including Changyou sales of nearly 800 million yuan, and the first room temperature Yosemophile Mosilian has increased by 350% compared to the same period of last year; the New Zealand New Wright project is ripe for 2012 high-end infants and young children. The sales of milk powder has laid a solid foundation, and it has also laid a number of records for the overseas chess game; the State Key Laboratory of Dairy Biotechnology has officially started construction, and as many as 12 new national invention patents have been granted that year.

In the face of the industry-wide cold current that continues into 2012, Bright Dairy is using the “connotative growth and self-development” approach to fight against cold and warmth. The secret lies in “all high-end”.

According to Guo Benheng's layout, Bright Dairy selected a strategic high-end product from each category of yogurt, fresh milk, room temperature and milk powder. Chongyou, Youbiao, Mossian, and Peer Berry have led their respective camps. In command.

According to reports, in 2012 the total sales of the bright brand “Five Golden Flowers” ​​will increase by more than 65%, the sales of excellent products in strategic products will exceed RMB 1 billion, and Mossarian will have to hit RMB 1.5 billion. The market position of the first brand of high-end fresh milk, Peier Bairui to be the first brand in Shanghai, but also in Jiangsu and Zhejiang developed regions, from the point and the surface to achieve a breakthrough development.

Guang Yu, a spokesperson for Guangming Dairy, and director of public affairs, said that the "troika" is speeding up preparations for the "Tengfei Tour"; at the same time, the company has also adopted "a full-scale quality and precise management system" and "high technology." The Pyramid will continue to upgrade its product competitiveness for the two wings and accelerate the infrastructure construction in three areas including milk, factories, and science and technology. It will broaden the runway for the “Tengfei Tour” to widen the runway.