Trade and Industry Bureau exposed 15 illegal advertisements

Trade and Industry Bureau exposed 15 illegal advertisements The characteristics of illegal advertisements for medical services are obvious, and new illegal situations emerge one after another. It is of utmost importance for the supervision of industry and commerce and the health sector.

The violations of TV and radio advertisements are concentrated in: “Publishing advertisements in the form of news reports” and “Using patients or other medical authorities, names of people and doctors, images, or using their referrals for publicity” in the form of news or special topics. Report on a hospital or an expert's treatment of incurable diseases.

China's industrial and commercial authorities recently conducted monitoring and spot checks on advertisements for medicines, medicines, health foods, cosmetics, and beauty services issued by some television, newspapers, radio, and other media across the country, and the State Administration for Industry and Commerce of China has exposed 15 such as “Nanjing Shuguang Anorectal Hospital Medical Care”. Illegal advertisements claim that they violated the laws and regulations of advertising.

Some serious illegal ads:

Shangqiu Women's Hospital Medical Advertising Shaanxi Xijing Institute of Chinese Medicine Medical Advertising

Liupanshui Liangdu Maternity Hospital Medical Advertising Nanjing Shuguang Anorectal Hospital Medical Advertising

Three to three hospitals Urology male medical advertisement Beijing Haihua epilepsy hospital medical advertisement

Shengdan Dingchuan (Qingfei Shibawei Pills and Qiwei Grape Powder) Drug Advertisement Guoyao 710 (Yujin Pills Tablets) Drug Advertisement

Shenlu Fuzheng Capsules Drug Advertisement Tiantongning (shujinhuoluo pills) Drug Advertisement

Anyang Guben Plaster Advertisement Advertisement China Jieshi Tongcha Drug Advertisement

Beverly God Tea Health Food Advertisement Qingqin Mother Tea Health Food Advertising

CC Huan Yan 衧 Pace Spot Essential Oil (茜茜 茜茜 Huan 衧 pace Spot Essential Oil) Cosmetics Advertising

The State Administration for Industry and Commerce stated that these 15 serious illegal advertisements will be investigated and dealt with according to law. The State Administration for Industry and Commerce also stated that the above advertisements or use of experts and patients' names and images as proofs contain information concerning medical technology, diagnosis and treatment methods, disease names, guaranteed cures and implicit guarantees of healing, etc., or contain unscientific assertions of efficacy. And guarantee, or promote the therapeutic role of food, mislead consumers and seriously violate the laws and regulations of advertising.

The State Administration for Industry and Commerce will strengthen follow-up monitoring and routine inspections, and promptly discover and investigate the above-mentioned serious illegal advertisements issued by other media in accordance with law.

This can not help but think about the turmoil surrounding the OTC advertising ban. It is undeniable that OTC medicines have the property of mass consumer goods and are closely connected with the mass media in their dissemination. Jiangsu OTC, Harbin Pharmaceutical, Yunnan Baiyao, China Resources Sanjiu and other OTC drug companies were able to rise rapidly in a short period of time. Their advertisements in the mass media have been contributing to the bombing.

However, regardless of whether the ban is implemented or not, the traditional media and marketing ecology that drug companies have been particularly fond of are facing new changes, and this also poses new challenges to their marketing strategies.

Tips

Medical Services Advertising Illegal Common Words:

The use of "radical cure", "non-recurrence", "recurrence rate close to zero" to ensure that the cure or implied guaranteed cure, the effect of banned propaganda diagnosis and treatment "safe, good efficacy, do not affect normal physiological function", use "complete "Uterine uterine fibroids", "Mind-infected minimally invasive radical surgery" and other terms to ensure the cure, declared "2 ~ 10cm tumor can be a radical cure", "completely go for apocrine glands" and other "48 hours to block urinary tract infection system diseases" and other guarantees The terms of the cure, the effect of banned propaganda diagnosis and treatment, said "no complications, keep the uterus and ovaries and its normal function," "has successfully cured tens of thousands of patients."

LED Lighting

Everything You Need To Know About LED Lighting


LEDs are a simple invention with huge potential to change the lighting industry for the better. Don`t know much about them? Here are three big things you need to know to get your feet under you:
1.What Does LED Stand For?

2.LED stands for light-emitting diode.


A diode is an electrical device or component with two electrodes (an anode and a cathode) through which electricity flows - characteristically in only one direction (in through the anode and out through the cathode). Diodes are generally made from semi-conductive materials such as silicon or selenium - substances that conduct electricity in some circumstances and not in others (e.g. at certain voltages, current levels, or light intensities).


1.What is LED Lighting?
2.A light-emitting diode is a semiconductor device that emits visible light when an electrical current passes through it. It is essentially the opposite of a photo-voltaic cell (a device that converts visible light into electrical current).
Did You Know? There is a similar device to an LED called an IRED (Infrared Emitting Diode). Instead of visible light, IRED devices emit IR energy when electrical current is run through them.

1.How Do LED Lights Work?

2.It`s really simple actually, and very cheap to produce, which is why there was so much excitement when LED lights were first invented!


The Technical Details: LED lights are composed of two types of semiconducting material (a p-type and an n-type). Both the p-type and n-type materials, also called extringent materials, have been doped (dipped into a substance called a [doping agent") so as to slightly alter their electrical properties from their pure, unaltered, or [intrinsic" form (i-type).
The p-type and n-type materials are created by introducing the original material to atoms of another element. These new atoms replace some of the previously existing atoms and in so doing, alter the physical and chemical structure. The p-type materials are created using elements (such as boron) that have less valence electrons than the intrinsic material (oftentimes silicon). The n-type materials are created using elements (such as phosphorus) that have more valence electrons that the intrinsic material (oftentimes silicon). The net effect is the creation of a p-n junction with interesting and useful properties for electronic applications. What those properties are exactly depends mostly on the external voltage applied to the circuit (if any) and the direction of current (i.e. which side, the p-type or the n-type, is connected to the positive terminal and which is connected to the negative terminal).
Application of the Technical Details to LED Lighting:

When a light-emitting diode (LED) has a voltage source connected with the positive side on the anode and the negative side on the cathode, current will flow (and light will be emitted, a condition known as forward bias). If the positive and negative ends of the voltage source were inversely connected (positive to the cathode and negative to the anode), current would not flow (a condition known as reverse bias). Forward bias allows current to flow through the LED and in so doing, emits light. Reverse bias prevents current from flowing through the LED (at least up until a certain point where it is unable to keep the current at bay - known as the peak inverse voltage - a point that if reached, will irreversibly damage the device).


While all of this might sound incredibly technical, the important takeaway for consumers is that LEDs have changed the lighting landscape for the better, and the practical applications of this technology are almost limitless. To learn about why LEDs might be a good fit for your business.


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