How to get rid of "circulation money" by pharmaceutical investment enterprises

The continued enthusiasm of pharmaceutical investment enterprises has also reflected the short-term utilitarian mentality of many companies while highlighting the commercial prosperity. Since the introduction of chemicals for daily use and medicines and health products into the era of investment, it has been unable to get rid of similar “circling money” and “ Words like boasting, falsifying, and speculation. In fact, escorting pharmaceutical companies has gone through more than a decade of ups and downs in pharmaceutical investment and is now in a predicament. At present, dealers are increasingly rational and “big strokes” have become a thing of the past. It has been difficult to create tens of millions or billions of dollars worth of products through investment promotion. The bigger the hope, the greater the disappointment, and the higher expectations for investment. The ultimate cause of injury is still the company itself. In order for pharmaceutical companies to survive and dealers to develop, it is necessary to pay attention to the following two aspects of low-cost pharmaceutical investment promotion.

Looking at many unsuccessful pharmaceutical investment, it is often because we do not grasp the needs of the dealers and consumers, so that they are struggling between the enterprise and the industry. Whether the company's success depends on whether the product can meet the market demand. Most pharmaceutical investment enterprises today do not attach importance to the needs of customers and consumers. They still hold what I can produce and what they produce. single.

If a pharmaceutical investment enterprise does not pay attention to satisfying the needs of dealers and consumers, and does not meet the needs of dealers and consumers as the market origin, the fragile system of a single product cannot support the needs of the entire market, and the product is noisy. "One can not be less," the early death, since the final words of their own words can only be eliminated by the market. Therefore, only by tightening up the market and establishing a complete and comprehensive product system to meet or even create market demand can we stand forever in an invincible position in the market.

On the contrary, it provides training on product knowledge, marketing techniques for pharmaceutical investment, and management systems, and integrates the geographical advantages of its own resources and agents, and designs different cost-optimized profit models for different regions where customers are located. The demand for targeted satisfaction is really much more.

The “resources” of the market require the sensitivity and observing power of the pharmaceutical investment enterprise to assess the situation, and the key is how to find the integration point between its own products and its distributors. For pharmaceutical companies, sometimes they are better at transforming thinking and discovery. Whoever is more professional and meticulous will be at the top and become a real big winner in the pharmaceutical market.

In order to successfully invest in pharmaceutical products, pharmaceutical investment products must first have products or services that attract dealers' eyeballs. In today's increasingly homogenized products, companies must base their innovation on product development, create human-oriented advantages in the operation process, and achieve optimal combination of business, product and price, and create a new market structure.

Specifically, it is particularly unique to design a unique set of mechanisms and concepts for a product's background, grouping, and effects. The famous brand marketing expert Mr. Yu Fei leads the team in providing pharmaceutical investment planning services to customers from the following six major Forum for full operation: product market positioning strategy and system; product communication tool creative plan; pharmaceutical investment strategy planning; investment training system planning; investment policy management and market startup program; tailor-made marketing planning program, etc. detail.