First-half export of medical devices led by listed companies

In the export field, medical devices emerged in the first half of this year. Among them, the performance of listed medical companies with strong financial strength is remarkable. Their products have changed the situation that was originally low-end and started to move towards the high-end market. They have successfully established overseas marketing channels and opened up high-end markets such as Europe and the United States.

The Chinese Medicine and Health Products Import and Export Chamber of Commerce recently released statistics on China's medical equipment exports in the first half of 2010. The total volume of China's medical device import and export reached US$10.088 billion in the first half of 2010, a year-on-year increase of 27.3%. Among them, the value of exports was US$6.573 billion, an increase of 26.86% year-on-year; the average monthly export value was US$1.096 billion; the highest value of exports in a single month reached US$1.297 billion in June, an increase of 40.84% ​​year-on-year.

According to Xu Ming, spokesperson of the Chinese Chamber of Commerce for the Import and Export of Chinese Medicines and Health Products, in the first half of 2010, Asia, Europe, and North America were still the major export markets for medical devices in China, with corresponding exports of US$2.164 billion, US$1.838 billion, and 18.78 respectively. Billion U.S. dollars, the combined proportion of the three is as high as 89.45%. Exports to the Asian market increased by 30.53% year-on-year, of which, due to the “zero tariff” of the China-ASEAN Free Trade Area, exports to ASEAN increased significantly by 86.25% year-on-year. Exports to Europe and North America increased by 22.61% and 24.79% year-on-year respectively.

“Since the financial crisis, Chinese medical device manufacturers have achieved remarkable results in the development of emerging markets such as the BRIC countries.” Li Na, the pharmaceutical division of Beijing Huatong Jingwei Consulting, introduced the Shanghai Securities Journal. According to the company's statistics, China's medical device products have also been successful in the African market, with an export volume of 234 million U.S. dollars, an increase of 45.04% year-on-year.

According to Li Na’s analysis, the main reason why Chinese medical device products are popular overseas is that the product’s cost performance is higher, and the quality in recent years has improved rapidly. She told reporters that the performance of more financially-capable listed medical device companies is remarkable. Their products have changed the situation that was originally low-end and started to move toward the high-end market and have been successfully established. Overseas marketing channels opened the European and American markets.

Listed company "leads" exports

According to Li Na, the export situation of Wandong Medical, Neusoft Medical and Lepu Medical is very good.

She took Neusoft as an example. Last year, the number of PET machines exported to the United States by Neusoft Medical was only one. This year it increased to six. The initial success of the Neusoft test water market in the United States indicates that China's high-end medical equipment has begun to be accepted by customers in the United States and other high-end markets. According to her, "on the basis of reliable product quality, Neusoft's price is at least 20-30% cheaper than similar foreign products."

PET (Positron Emission Tomography Scanning Device) is currently the world's advanced large-scale imaging diagnostic equipment, and has great clinical value in the early diagnosis and treatment of systemic tumors and heart diseases. At present, only a few multinational companies in the world are able to develop and produce PET equipment, and have long monopolized the global market. Prior to the use of PET equipment in our hospitals are dependent on imports.

According to the relevant personage of Neusoft Medical, the company's overseas strategy has been deployed for many years. "Since 2009, Neusoft has been pursuing a strategy of promoting both international and domestic markets. As of now, Neusoft's products have been sold to the United States, Italy, Russia, Brazil, Portugal, Argentina, India, and Eastern Europe, the Middle East, and Africa. Nearly 60 countries and regions have more than 5,000 large-scale equipment users worldwide. In January this year, the company’s subsidiary in the Middle East was formally established and will increase its export to the Middle East market.”

In addition, according to informed sources, Lepu Medical is also stepping up its efforts to build an overseas sales system. Although sales are currently modest, it is expected to become a new growth point for the company's business in the future.

A market analyst said that the difficulty of exporting Chinese medical equipment to Europe and the United States lies mainly in the issue of standardization. "Europe and the United States have very strict requirements on the standardization and standardization of products. In addition to improving their brand and channel advantages, listed companies need to be strengthened in order to meet the regulatory requirements of overseas markets."

Medical equipment is huge in overseas markets

In many market segments where Chinese medical device products are exported, exports such as diagnostic and therapeutic equipment are rapidly increasing. According to relevant persons from the China Chamber of Commerce for the Import and Export of Medicines and Health Products, the increase in disposable consumables such as disposable syringes is quite significant. In the first half of the year, the export volume of disposable syringes in China was US$152 million, an increase of 21.14% year-on-year. Among them, exports to Italy and Poland increased by 137.75% and 978.78% respectively year-on-year.

He also said that domestic massage equipment was also exported to 150 countries and regions during the first half of this year, and the major export markets were Japan, the United States, Germany, South Korea, and Hong Kong. The proportion of these five products reached 45.04%.

"Others such as monitors, CT machines, sphygmomanometers, pacemakers and other equipment have a large overseas market demand." Li Na, the pharmaceutical department of Beijing Huatong Jingwei Consulting, told the Shanghai Securities News.

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