Dragon Boat Festival Hong Kong is a bit expensive this year

The visit to the vice chairman of the All-China Federation of Industry and Commerce Baking Association and deputy general manager of Beijing Daoxiang Village Food Co., Ltd. Chi Xiangdong is now in the Dragon Boat Festival. It is a traditional custom of the country to eat rice dumplings on the Dragon Boat Festival. As the country defines the Dragon Boat Festival as a “statutory holiday,” Scorpion's market position has also soared. It is also a great opportunity for the majority of food businesses to become the Nuggets. According to the market statistics of 2010, the sales situation of Xunzi is not ideal. Most people use it as a gift. According to the survey, there are even some gift boxes on the market that cost as much as one hundred yuan each, and at the end, they are recycled at a low price and become a kind of commodity circulation without any economic benefits. So, will this year's domestic market for crickets be so dismal?

The company must be happy to make customers happy. At the recent meeting of the “Proposal on Guaranteeing Supply, Price Stability, and Promoting Harmony” issued by the 24 chambers of the All-China Federation of Industry and Commerce, Vice President of the All-China Federation of Industry and Commerce Baking Association and Executive Vice President of Beijing Daoxiang Village Food Co., Ltd. Manager Chi Xiangdong told reporters in an interview: "This year's production of raw materials, labor services, transportation costs are generally raised, is the main promoter of price increases. As the main raw material of medlar glutinous rice rose by 50% per kilogram, white sugar rose by 2 per kilogram Yuan, raw materials such as mung bean, red bean, candied dates, jujube, chestnut kernel, and duck egg yolk generally rose by 15%-20%, while the price of lotus seeds more than doubled, and the white lotus seeds were more than 30 yuan a jin. %-30%."

As a time-honored company in Beijing, Chi Xiangdong told reporters: “Although cost pressures are very high, our companies try to adopt internal digestion, and only slightly adjust the prices of individual products. At the same time, we guarantee that the quality and weight of the dumplings will not decrease, and we will never cut corners. Since the price of our dumplings in Daoxiang Village was at a low price in the market, Daoxiang Village's small dates and red bean dumplings sold this year rose from 6 yuan per bag (2 260 grams) last year to 8 yuan, with an average of 1 yuan for each dumpling. The egg yolk meatballs also rose from 8 yuan per bag to 10 yuan."

Chi Xiangdong, vice chairman of the National Association of Industry and Commerce's Baking Association, said: “The bakery industry chamber also proposed an initiative to urge the majority of small and medium-sized enterprises in the baking industry not to unite or collude with price increases. For companies to be happy, they must make their customers happy. For the company's brand, customer recognition is very important."

The number of shots watched by the deluxe nephew is smaller. With the advent of the Dragon Boat Festival, the "Scorpion Wars" has started in various supermarkets and farmers' markets. The major supermarkets and monopolies are filled with the atmosphere of the Dragon Boat Festival, and special events and counters have been opened up to carry out a wide range of discount promotions.

The reporter visited the market and discovered that the dumplings for this year's Dragon Boat Festival have not only a wide variety of fillings, but also very delicate packaging. Mid-Autumn Festival moon cake gift-giving market is huge, and Zizi brand also wants to imitate moon cake-gift-making and high-end. Almost all large-scale food production companies have introduced gift boxes, and they have a wide range of varieties, exquisite packaging, and different price points. The price of gift boxes is generally not less than 100 yuan. Although the gift box is beautiful, the people do not seem to buy it. Although many people buy rice dumplings, for those who pack luxury goods, they tend to watch more and sell less.

As raw material costs have risen, many types of household items and food prices have also risen. Many people found that the prices of dumplings for the Dragon Boat Festival this year have risen a lot more than before. During the visit, the reporter learned that the high prices of pork, mung bean, glutinous rice, and gasoline and diesel fuel, and the increase in labor costs such as smelters and sales promoters have caused the production and transportation costs of dumplings to increase. Therefore, the price of rice dumplings has also increased. In reasonable terms, the price of medlar this year has generally increased by 15% to 20% compared with last year.

The reporter learned from the survey that: compared with the same period of last year, glutinous rice rose about 30%, sugar rose about 80%, oil rose about 60%, coupled with the increase in personnel wages, transportation costs, and housing rent, making the overall raw materials of wolfberry fruit The price rose by about 25%. The reporter saw at Carrefour Supermarket that this year's selling price of rice dumplings is not cheap. The original rice dumplings with more than RMB 3 have been hard to find. The supermarket's fresh area is now made with rice dumplings. 3 yuan. Last year, 11-12 yuan / kg of bulk dumplings are around 14 yuan this year. The reporter saw at the Duomeimei Cake Shop, a 100-gram egg yolk meat loaf. The marked sales price has reached 8 yuan. The right to pricing should also bear social responsibility. Daoxiang Village, an old brand, has launched a variety of dumplings early on. Due to the shortage of supply last year, the goods were sold out earlier. Daoxiang Village manufacturers prepared 1,500 tons of dumplings for the supply of the Dragon Boat Festival this year, up 55% year-on-year. In Daoxiang Village Food Store in Beijing, there are a wide variety of dumplings sold, including chestnut dumplings and pea yolk dumplings. In addition, Daoxiang Village in Beijing this year also introduced white pods without any filling. According to a salesperson from Daoxiang Village in Beijing, the price of these simple quilts is within 20 yuan per catty.

Chi Xiangdong believes that, of course, companies have the right to price, but they should also have social responsibilities. The prices of individual products can be adjusted within a reasonable range. This year's production of raw materials, labor services, transportation costs are generally raised, is the main promoter of price increases. In particular, raw materials in the food industry rose even more, and labor costs rose by 20% to 30%. Chi Xiangdong told the reporter that although the cost pressure is very high, our company tries to adopt internal digestion as much as possible, and only slightly adjusts the prices of individual products. At the same time to ensure product quality, weight, and never cut corners.

The Dragon Boat Festival price increase is already a foregone conclusion. The increase in the price of raw materials is actually higher than the increase in the price of dumplings. Therefore, although the selling price of rice dumplings in the market has increased, the profits of merchants are not as good as before. Others, such as the increase in the cost of packaging materials, labor, transportation, etc., have also made it difficult for them to raise prices. Although prices have risen, consumers have accepted this. The All-China Federation of Industry and Commerce Baking Association also actively encourages member companies to strictly abide by state laws and regulations, strengthen price self-discipline, rationally deal with rising costs caused by rising prices, not follow suit prices, do not fabricate, spread price information, do not hoard, do not raise Price; does not use illegal means to monopolize the purchase channels and wholesale prices, not to falsely substantiate, shoddy, do not use short of money and other means to engage in price fraud; not in agreement, resolution and other ways collusion prices, do not abuse the advantages of the industry The status manipulates prices and does not artificially raise prices in ways such as limiting production or supply.